What makes livestreaming so attractive?

Livestreaming is broadcasting to an audience in ‘real’ time. The audience can leave comments or give likes and kudos to the person streaming. Some platforms let several people livestream at the same time.

There are livestreaming apps like Twitch and Yubo, but young people can livestream on other social media platforms, including Facebook and Instagram. Many young people also post pre-recorded videos on video apps like YouTube and Vimeo, or video chat in groups or one-to-one, using apps such as WhatsApp. Video conferencing apps such as Zoom and IMO have also become increasingly popular during lockdown.

Young people like to livestream and use video apps for lots of reasons. These include:

to learn or show others how to do something (watching how to prepare food, playing videogames, etc.)
to stay in contact with family and friends (via messenger apps, chats, etc)
to take part in viral trends  (creating a choreography and dancing, bucket challenge, etc)
to be creative (playing an instrument, creating an art work, etc)
to relax